CZ Celeste Zarling & Co.
Your Personalized Strategic Selling Plan
Prepared exclusively for Sourabh Gupta & Divya Airan
19102 20th Dr SE, Unit B206, Bothell, WA 98012
You have the market analysis in hand. Let’s talk through what it means for your plans, your timing, and what would make the next step feel right for you.
Section 02
Watch Video
Case Study: 423 205th St SW #B, Lynnwood, WA 98036
A look at how a recent listing was launched — a separate property, shared as an example of the process.
Section 03
Your Market Analysis
Review the property-specific market analysis prepared for your home.
The report includes comparable sales and active competition for 19102 20th Dr SE, Unit B206, Bothell, WA 98012, prepared by Celeste Zarling.
“View PDF” opens the report in a new tab. “Download PDF” opens the same document for saving where the host allows it.
Your Next Chapter
A plan built around your next chapter.
With the tenants moved out and the home now vacant, the goal is clear: sell the investment property and move forward. What needs resolving first is the marketing approach and how the numbers align with your asking price and a possible 1031 exchange.
- 01A focused digital marketing strategy to get the vacant home sold.
- 02Clarity on pricing, buyer-agent commission, and net proceeds.
- 03A clear view of timing, including a possible 1031 exchange path.
Section 04
Your Questions, Answered
How will you actually market my vacant property so it sells?
Great question — and the right one to ask before committing. I’d build a targeted digital marketing plan around your home: professional photography with aerial, a lifestyle video, a coordinated listing launch to brokers, lenders, and buyers, and follow-up designed to generate qualified interest. We can review the full plan together so you see exactly how it would work for your unit.
Is $549,000 realistic, and what about the buyer’s agent commission?
Pricing starts with current comparable sales and competing listings — not a guess. Your market analysis is the foundation; we’d review those comps together and confirm where $549,000 sits relative to them. You’ve noted you’re open to paying a buyer’s agent commission, and we can model how that affects your net proceeds alongside your other selling costs and any mortgage payoff.
What would I actually walk away with after selling?
Estimated net proceeds depend on your selling costs and mortgage payoff, which we’d confirm together. Once we have those figures, I can lay out a clear estimate so you can compare selling now against continuing to hold or rent — and weigh it against a possible 1031 exchange.
What if I’m not ready to commit to listing yet?
That’s completely fine. A listing appointment is simply a chance to evaluate a plan — there’s no obligation to list. We can talk through the strategy, the numbers, and the timing, and you decide what feels right. If it makes sense, we move forward together.
Section 04 · Market Evidence
What recent sales tell us about your home.
Your market analysis (“MERGED 19102 20th Dr SE # B206.pdf”) was reviewed and confirmed to match your property. The report gathers comparable sales and active competition for your 2-bedroom, 2-bath, ~1,310 sq ft Bothell townhome. Rather than reproduce the full document here, the key takeaways are summarized below — and the complete report is always available through the link above.
Takeaway — Comparable evidence
Your CMA compiles recent closed sales and active competition for comparable Bothell townhomes. Reviewing those comps side by side with your home’s condition, updates, and setting is the most reliable way to position your asking price.
Takeaway — Pricing relative to $549,000
Where $549,000 sits against the comparable sales is the question your analysis is built to answer. A specific recommended list price or value range is best confirmed with Celeste during your appointment, using the comps and your selling-cost and payoff figures.
Takeaway — Closed sales vs. active competition
Closed-sale prices are evidence of what buyers have paid; active and pending listings show current competition and asking prices, not final sale prices. Your report keeps these distinct so we read the evidence accurately.
Cite: “MERGED 19102 20th Dr SE # B206.pdf.” A specific recommended list price or subject-home value range is reserved for Celeste’s review during your appointment. No Zestimate or invented figures are used.
An Option to Consider
Could a First Look option fit your timing?
First Look is an optional NWMLS listing stage that allows your home to be marketed for up to 21 days while we prepare for an Active launch. Showings and online distribution depend on your instructions, the listing is available to all NWMLS member brokers and their clients, and First Look history remains in NWMLS.
With a vacant property and a flexible timeline, this preparation and early-marketing period may make sense for your goals. We can discuss whether First Look fits — it’s simply an option to evaluate together, with no obligation.
Section 05
Strategic Selling Plan
Sourabh Gupta & Divya Airan
19102 20th Dr SE, Unit B206, Bothell, WA 98012
Your Plan Is Being Prepared
Your market analysis is ready to review. We’re preparing the remaining recommendations for your personalized selling strategy and our appointment — comparable sales, preparation steps, and a recommended approach tailored to your home and your goals.
This cover represents the plan in preparation; it is not a downloadable completed report.
Section 06
See Your Home Through a Marketing Lens
- ·Highlight the features that make your home stand out — its open-concept layout, gas fireplace, and modern kitchen.
- ·Help buyers picture the lifestyle your home offers — a private rear deck and a Juliet balcony over protected green space.
- ·Coordinate presentation, positioning, and promotion for a purposeful launch.
Section 07
A Thoughtful Plan. A Purposeful Launch.
- 01
Clean & Stage
Complimentary cleaning and professional staging.
- 02
Epic Photography with Aerial
Professional imagery that showcases your home and its setting.
- 03
Lifestyle Video
A compelling story that helps buyers connect with your property.
- 04
Strategic Listing Launch
A coordinated introduction to brokers, lenders and buyers.
- 05
Digital Marketing Plan
Targeted promotion and follow-up designed to generate qualified interest.
These are planned services tailored to your property. Aerial suitability would be confirmed during planning. Nothing here implies these assets have already been produced.
Section 08
Recent Case Study
423 205th St SW #B, Lynnwood, WA 98036
“We don’t just list it, we launch it!”
Section 09
Properties Staged to Sell
Thoughtful staging brings each space into focus, helping buyers envision the possibilities of your home.
These photographs are staging examples, shown separately from your own property photos.
Section 11
What We’ll Review Together
- ·Current market position and pricing strategy.
- ·Recommended preparation and launch timing.
- ·Estimated selling costs and net proceeds.
- ·Selling versus continuing to rent.
- ·Next steps that fit your goals.
We’ll tailor this conversation to your goals, Sourabh — so you can decide what comes next with confidence.
Section 10
Experience Matters. Strategy Matters More.
Celeste Zarling
- Lifestyle & Real Estate Advisor
- Realogics Sotheby’s International Realty
- CLHMS · Guild Elite
- American Dream TV Host
Your next move deserves thoughtful preparation, strong presentation, and clear guidance. Celeste brings these elements together in a strategy built around your property and your goals.
If the strategy, timing and numbers make sense, we can discuss moving forward together.
Section 12
Let’s Talk About Your Next Move.
We’ll talk through your options and create a clear path forward, at a pace that feels right for you.
Book a Call Now
Choose a weekday time that works for you. Celeste will confirm your appointment.
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